The latest data from Ouyi Cloud Network shows that in the first half of 2026, the retail volume of domestic kitchen small appliances across all channels declined by 14.6% year-on-year, while the retail sales dropped by 4.8%. The market exhibited a distinct feature of "volume contraction and price increase". The average product price rose by 11.5% to 260 yuan. Many listed enterprises' semi-annual reports were under pressure. Head brands such as Xiongbo, Xinbao, and Jiuyang saw significant declines in net profits. The main reason was the withdrawal of national subsidies, saturation of traditional product categories, and consumers becoming more rational. The idle rate of single-function products such as juicers and small breakfast machines exceeded 40%, and the circulation volume on second-hand platforms continued to increase.

The industry competition logic has changed. The low-price internal competition model has failed. Brands are accelerating their upgrades towards health, AI, and multi-functionality. Suosu and Midea have launched pure titanium and 316L stainless steel uncoated kitchenware to reduce material waste; the sales of multi-functional products such as microwave ovens and self-cleaning blender machines have grown逆势 (against the trend) despite the decline. Industry analysts point out that the era of simply relying on short-video promotion to create hit products has come to an end. Enterprises must rely on technological premium and exploration of specific scenarios to increase their profit margins. Low-end homogeneous small brands will accelerate their elimination.